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But here’s the thing: While uploading your podcast to Spotify is straightforward, doing it right makes all the difference. Why? Because how to publish a podcast isn’t just about hitting “upload.” It’s about crafting a strategy that hooks listeners, leverages Spotify’s algorithms, and turns casual clicks into loyal fans. And guess what? You don’t need a fancy studio or a big budget to pull this off and this detailed guide will walk you through everything, you need to know about how to post podcast on Spotify.
Why Should I List My Podcast on Spotify?
Spotify has emerged as a powerhouse in the podcast hosting space, with billions in projected industry growth and an ever-expanding listener base. The platform's sophisticated algorithms and user-friendly interface make it easier than ever for podcasters to reach their target audience effectively.
In an era where content saturation is the norm, claiming your spot on Spotify isn’t merely a smart strategy—it’s survival. Skip this step, and you risk fading into the static. Here’s why Spotify is your podcast’s non-negotiable launchpad:
● Massive Reach: With billions of projected industry growth and over 626 million total users, Spotify offers unparalleled exposure for your content
● Enhanced Credibility: Being on Spotify adds legitimacy to your podcast
● Advanced Analytics: Track your performance and understand your audience better
● Algorithmic Discovery: Spotify's sophisticated recommendation system helps new listeners find your content
● Cross-Platform Integration: Seamlessly connect with other major platforms and grow your presence
ProTip: While learning how to do a podcast, focus on building a consistent brand presence across all platforms, starting with Spotify as your cornerstone.
How To Post a Podcast on Spotify: 5 Easy Steps
Learning how to post podcasts on Spotify doesn't have to be complicated. One of the most common questions we hear is "How can I upload podcasts on Spotify?" The good news is that the platform has streamlined its process to make it accessible for both beginners and experienced podcasters. The following five simple steps will guide you through the entire process - from setting up your account to publishing your first episode. Whether you're starting fresh or bringing existing content to the platform, these steps remain the same. Let's break down each step to ensure you can navigate the process smoothly and get your podcast live on Spotify with confidence.
1. Open and Set Up Your Spotify Account
Getting started is surprisingly simple:
- Visit Spotify for Podcasters (formerly Anchor)
- Click "Get Started"
- Either log in to your existing account or create a new one
- Accept the terms and conditions
- Select "I want to start a new podcast" when prompted
New to podcasting? Join our 14-day Podcasting Challenge to master the basics!
2. Add Your Podcast on Spotify
Once your account is ready:
● Click "Go to podcast setup" on the welcome page
● Fill in essential details:
○ Podcast name (make it memorable and searchable)
○ Description (compelling and keyword-rich)
○ Category (relevant to your content)
○ Language settings
● Click "Continue" to proceed
3. Record Your First Episode
Learning how to publish a podcast starts with creating quality content. You have two options:
- Upload Existing Content:
○ Click "Select a file" to upload pre-recorded content
○ Ensure it meets Spotify's technical requirements
○ Review the audio quality before proceeding
- Record Directly:
○ Use Spotify's built-in recording tools
○ Invite guests through email or sharing links
○ Record separate audio tracks for better editing
○ Export your content in the right format
Don't have time to handle the technical aspects? Let our experts manage your podcast production.
4. Optimize Your Podcast on Spotify
Optimization is vital when learning how to start a podcast for free. Focus on:
● Strategic keyword placement in titles and descriptions
● Compelling episode descriptions (under 20 characters for titles)
● Consistent posting schedule
● Engaging with listener comments and feedback
● Using relevant categories and tags
5. Publish and Distribute Your Spotify Podcast
The final steps to how to post a podcast on Spotify:
- Enter episode details
- Choose between immediate or scheduled publishing
- Specify content type (trailer, full episode, or bonus)
- Enable interactive features like comments or polls
- Review all details carefully
- Hit "Publish"
Spotify's Podcast Requirements
Before you dive into how to do a podcast, understand these technical requirements:
Audio Formats
● Compatible formats: MP3, M4A, or WAV
● Recommended bitrate: 128kbps+ for optimal quality
● Maximum episode length: 12 hours
● File size: Roughly 2 GB @ 320 Kbps maximum
Image Requirements
● Format: JPEG, PNG, or TIFF
● Aspect ratio: 1:1 (square)
● Resolution: Between 640px and 10000px
● Color space: sRGB, 24bits per pixel
Video Specifications
● Format: MOV or MP4
● Resolution: 1080p recommended
● Aspect ratio: 16:9
● Bitrate: Maximum 25 Mbps (1080p) or 35 Mbps (4K)
● Duration: Maximum 12 hours
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ProTip: When learning how to publish a podcast, always test your content on different devices before final publication to ensure consistent quality across all platforms.
Remember, while these technical requirements might seem mind-boggling, they're designed to ensure your podcast delivers the best possible listening experience. The key is to focus on creating valuable content while maintaining these technical standards.
Required Podcast Information and Settings
Getting your podcast listed on Spotify isn't just about uploading audio files – it's about creating a complete, professional presence that attracts and engages listeners. Think of these required settings as your podcast's digital storefront. Each element, from your title to your artwork, plays a pivotal role in helping potential listeners discover and connect with your content. Missing or poorly optimized information can significantly impact your show's visibility and success on the platform.
Now that you understand how to post podcast on Spotify, let's delve into the essential information and settings you'll need...
1 - Podcast Title
Your podcast's name is your first impression on potential listeners. When learning how to do a podcast, remember these title best practices:
● Keep it clear and memorable
● Make it easy to pronounce and spell
● Include relevant keywords if natural
● Avoid special characters or excessive punctuation
ProTip: Before finalizing your title, search Spotify to ensure it's unique and stands out from similar shows.
2 - Podcast Description
Your description is crucial when figuring out how to publish a podcast successfully. Create a compelling description that:
● Clearly explains your show's value proposition
● Highlights your unique perspective or approach
● Includes relevant keywords naturally
● Keeps length to 2-3 impactful sentences
● Appeals to your target audience
Ready to level up your podcast? Join our 14-day Podcasting Challenge and learn from experts!
3 - At Least One Live Episode
Learning how to start a podcast for free includes understanding the importance of having content ready before launch. You have two options:
- Full Episode:
○ Record and publish a complete episode
○ Showcase your best content
○ Set expectations for future episodes
- Trailer Episode:
○ Create a short preview (2-3 minutes)
○ Tease upcoming content
○ Explain your show's value proposition
○ Build anticipation for full launch
4 - Podcast Category
Choosing the right category is essential when learning how to post podcasts on Spotify. Consider:
● The primary category that best matches your content
● Secondary categories for broader reach
● Specific sub-categories when available
● Your target audience's browsing habits
Let our experts handle the technical details while you focus on creating great content.
5 - Custom Artwork
Your podcast artwork is crucial for standing out in Spotify's directory. Ensure your artwork:
● Reflects your brand identity
● Remains readable at small sizes
● Uses contrasting colors
● Includes your podcast name
● Avoids cluttered designs
ProTip: Test your artwork by viewing it at different sizes on various devices to ensure it remains clear and impactful.
6 - Language Selection
While this might seem straightforward when learning how to do a podcast, consider:
● The primary language of your content
● Additional language tags if relevant
● Regional variations if applicable
● Target market considerations
How much does it cost to publish a podcast on Spotify?
Is it free to upload a podcast to Spotify? The answer is yes - publishing your podcast on Spotify won't cost you anything! The platform provides free access to basic hosting and distribution tools through Spotify for Podcasters (formerly Anchor). However, if you're looking to create a professional-quality podcast, consider these potential investments:
Free Resources:
● Spotify for Podcasters (formerly Anchor)
● Basic recording software
● Simple editing tools
● Standard analytics
Optional Investments:
● Professional microphone ($50-200)
● Advanced editing software ($15-30/month)
● Hosting services ($10-50/month)
● Marketing tools ($20-100/month)
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Conclusion
Congratulations! You’re now equipped with everything you need to confidently post your podcast on Spotify—from setting up your account to optimizing episodes for maximum reach. But here’s the truth: Knowing how to publish a podcast is just the first step. The real magic happens when you pair that knowledge with consistency, creativity, and a willingness to grow.
Let’s recap your wins:
● You’ve learned how to start a podcast for free and leverage Spotify’s 600M+ user base.
● You’ve mastered the technical specs, from audio formats to eye-catching artwork.
● You’ve discovered how Spotify’s algorithms can work for you to attract loyal listeners.
But why stop here? Imagine where you could
be in just 14 days…
What if you could launch your podcast, record your first 3 episodes, and build an audience-ready brand—all in two weeks?
That’s exactly what our 14-Day Podcasting Challenge is designed to do. Whether you’re still figuring out how to do a podcast or you’re ready to level up your existing show, this challenge gives you:
● Daily bite-sized tasks (no overwhelm, we promise!)
● Expert feedback on your Spotify setup and content
● Proven templates for scripting, editing, and promoting your episodes
● A supportive community of fellow podcasters
ProTip: The podcasters who succeed aren’t the ones with the fanciest gear—they’re the ones who start. Don’t let perfectionism stall your progress. Use what you have, apply what you’ve learned about how to post podcast on Spotify, and refine as you go.
Your microphone is waiting. Your audience is waiting. Let’s make your voice impossible to ignore.
FAQs on How to post podcasts on Spotify?
● How do I make a podcast on Spotify? Create a Spotify for Podcasters account, upload or record your episode, optimize metadata, and publish. Follow Spotify’s technical requirements for audio, artwork, and descriptions.
● How Much Does It Cost to Upload to Spotify? Uploading is free, but investing in quality equipment (mics, editing software) or tools like PodUp can enhance your podcast’s professionalism and reach.
● How long does it take for a new podcast episode to appear on Spotify? Episodes typically appear within a few hours after publishing, but it can take up to 24 hours depending on processing and verification.
● How do I change my podcast category on Spotify? Log in to Spotify for Podcasters, navigate to your podcast settings, and update the primary or secondary category under "Podcast Details."
● Do Spotify podcasts make money? Yes, through ads, sponsorships, listener donations, or premium content. Spotify also offers monetization tools like subscriptions and ad insertion for eligible creators.
● How to monetize a podcast on Spotify? Enable Spotify’s monetization features, secure sponsorships, or use platforms like Patreon. Focus on growing your audience to attract advertisers and premium subscribers.
● How do I see how many listeners I have on Spotify? Access Spotify for Podcasters’ dashboard to view detailed analytics, including listener count, demographics, and episode performance.
● How does Spotify’s RSS Feed work? Spotify uses your podcast’s RSS feed to automatically update and distribute new episodes. Ensure your hosting platform provides a valid RSS link for seamless integration.
● How do I find my podcast’s "Listen on Spotify" Badge? Log in to Spotify for Podcasters, go to your podcast’s page, and generate a "Listen on Spotify" badge under the promotion or share settings.
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